The Word 121
Bible Study App
The Word 121
Bible Study App
Overview
The Word121 is a ministry devoted to helping Christians in their personal evangelism.
They do so by providing simple and clear notes to Bible books to help Christians have guided conversations with their friends.
The goal of this project was to translate the existing book into a new medium: an app.
My solution addresses this transition, while adding new features.
Overview
The Word121 is a ministry devoted to helping Christians in their personal evangelism.
They do so by providing simple and clear notes to Bible books to help Christians have guided conversations with their friends.
The goal of this project was to translate the existing book into a new medium: an app.
My solution addresses this transition, while adding new features.
DISCOVERING & UNDERSTANDING
Empathy maps, Pain Points and Personas
The research for this project was secondary, drawing insights from information available on the client’s website. The two key user types discovered were: The Sharer and The Receiver.
To better understand their needs, i created empathy maps, pinpointed pain points, and developed detailed personas. Additionally, journey maps were crafted to visualize the users’ interactions with the product and highlight the touchpoints that matter most to them. Below are examples of insights gathered for one of the personas.
IDEATION
How Might We & IA
To brainstorm solutions, i performed the ‘How Might We’ exercise. Using the insights gathered in the previous stages and, with the ideas generated, i then developed a product structure and designed the Information Architecture.
HI-FI DESIGN
Final Mock ups
In the final stage of the process, I designed the high-fidelity mockups and prototype for the app, aligning them with the existing branding. I utilized colour, icons, and shapes to create visual interest and establish a clear hierarchy.
BRAND CHARACTER
Branding
Branding elements in the app, such as colour schemes and typography, created a cohesive visual identity. These elements helped reinforce the brand’s personality, provided continuity from the physical books and enhanced the user experience.
